Tues., May 13, 11:30am-1pm ET | Online | 1.5 LUs
Marketing | Communications | Business Development
Is your writing costing you clients? Find out how to turn your words into your most powerful marketing tool.
Are you tired of feeling stuck when it comes to writing about your work? Too often, architects struggle to articulate their value, leading to missed opportunities, muddled messaging, and wrong-fit clients.
In this 90-minute workshop, writer and strategist Jimmy Stamp will teach you the four CORE elements of strategic narratives that will align your firm’s brand, differentiate your work, and attract the right clients. Improved CLARITY will take your messaging from confused to compelling. ORIGINALITY transforms your brand from generic to genuine. You’ll grow from being overlooked to being in demand with RELEVANT messaging. And good Execution elevates you from a random architect to recognized authority.
This is the same framework that Jimmy uses to write award-winning case studies, high-converting proposals, and brand messaging that helps firms grow with integrity. But you don’t need to be a writer to do all this. You just need to write by design.
Registration Fees: AIA member $45 | Non-member: $70