Wednesday, March 12, 2025, 11:30AM-1:00PM EDT | 1.5 LU Credit
The architecture profession often operates in a specialized sphere, limiting public understanding of its processes and value. This can lead to misperceptions and reduced appreciation for architectural expertise. This course addresses this challenge by focusing on effective communication strategies.
Architects possess the skills and resources to create educational and outreach content. However, the demands of billable hours often hinder these efforts. This course emphasizes the importance of content creation for both public understanding and professional advancement.
Participants will learn practical methods for developing informative and engaging content across various platforms. The course will explore how to explain complex architectural concepts in accessible ways. Participants will also examine the benefits of increased public awareness for the profession, including enhanced respect and recognition. This course will provide strategies to balance content creation with professional practice. The goal is to empower architects to become effective communicators and advocates for their profession.
Learning Objectives:
1. Identify areas of expertise suitable for public education and outreach.
2. Address perceived obstacles that prevent architects from creating content and educational materials.
3. Explore various communication mediums, sharing successful examples and common pitfalls.
4. Explain the personal and professional advantages, including long-term benefits, of educational outreach and content creation.
Register here | AIA Members (all states): $45 | Non-members: $75